Speakers 2026

Carl-Johan Hultenheim

Chief Operating Officer at Atea ASA

Carl-Johan Hultenheim joined Atea in 2003 and has been part of the company's journey for more than 20 years now. He led Atea Sweden as Managing Director from 2011 to 2020 before taking on his current role as Chief Operating Officer of Atea Group.

Before joining Atea, Carl-Johan held sales and marketing leadership roles at Reachin Technologies, Autodesk NW Europe, Intermezzo and Ferator AB. Over the course of his career, he has combined a strong commercial mindset with a passion for developing businesses, teams and customer relationships.

Carl-Johan holds an Engineering degree from Växjö University, complemented by studies in economics and business administration at Lund University and Stockholm University.

Jarosalv sadovski

Delivery Center Head for Latvia and Lithuania at Cognizant

Jaroslav brings more than 20 years of engineering and leadership experience, with deep expertise in international project management and software engineering. Throughout his career, he has led large-scale technology initiatives, delivered complex solutions for global organizations, and built strong collaboration between clients, business stakeholders, and engineering teams.

As organizations seek to turn AI ambition into measurable business outcomes, Jaroslav brings a practical perspective on what it takes to move beyond experimentation and drive real adoption. In his role at Cognizant, he helps connect clients with multidisciplinary teams that design and deliver AI-enabled solutions to complex business challenges, ensuring technology investments translate into tangible value and lasting impact.

Shehzad Ahmad

Head of IT Security, If

Shehzad Ahmad is Head of IT Security at If, the largest insurance company in the Nordics and Baltics. With more than 25 years of experience in cybersecurity and information security, he has held senior leadership roles across both public and private sector organizations. He joined Topdanmark as Chief Information Security Officer (CISO) in 2023 and subsequently took on his current role following the merger of If and Topdanmark.

Alongside his corporate leadership responsibilities, Shehzad has nearly two decades of board-level experience and currently serves on the board of Oona, part of the Sampo Group. He is an experienced educator and lecturer for CISO development programs and a regular contributor to Computerworld, Denmark’s leading IT newspaper, where he writes about cybersecurity, risk, and digital resilience.

Sally Fletcher

Head of Thought Leadership and Community at Hypatos

Sally Fletcher is Head of Thought Leadership and Community at Hypatos. Her role is to produce cutting-edge reports, webinars, and podcasts that help the GBS community navigate a path to Agentic GBS and transition to Global Business Services of the future. Before Hypatos, she spent 13 years at SSON in various roles, most recently as Managing Editor for SSON Digital and prior to that as Producer for SSON's Shared Service Week Events in North America, Europe, and Asia.

Hypatos enables The Agentic GBS with AI agents that execute end-to-end processes across P2P, O2C, H2R, and R2R—making decisions within human-set boundaries and scaling operations without headcount growth.

We put process ownership in the hands of business leaders, elevating organizations from support provider to business partner. Results: 90%+ straight-through processing, 6-9 month ROI, and 20x productivity gains.Trusted by enterprises in Europe and North America, with hubs in Berlin, Miami, and New York, and teams across 15+ countries.

Sandra Babylon

Chief Technology Officer (CTO), Cembra

Sandra Babylon is Chief Technology Officer at Cembra, Switzerland's leading consumer finance providers. She brings more than 25 years of international leadership experience across technology, shared services, and large-scale business transformation. In leading  Cembra's technology function, she is driving automation, process excellence, and AI-enabled transformation to deliver measurable business outcomes. In addition,  she has been responsible for the company's Shared Services Hub in Riga.

Daiva Glebiene

Managing Director at PHOENIX Business Services Vilnius


Daiva Glebiene is an experienced Global Business Services (GBS) and Shared Services leader with more than 15 years of experience in finance operations, business transformation, and organizational leadership. She combines deep finance expertise with a strong track record of building and transforming service organizations, improving operational performance, and creating scalable operating models in complex international environments. Throughout her career, Daiva has led finance transformation, centralization and change initiatives across international organizations. Her experience includes establishing and developing shared-service capabilities, leading cross-functional teams, implementing new operating models and driving finance technology transformation. Daiva is particularly passionate about the evolution of GBS from a traditional transaction-processing model into a strategic business partner and transformation engine. Her leadership approach combines operational discipline with technology-enabled transformation, including automation, process mining, AI and standardized platforms.

Mariano Andrade Gonzalez

Director of Johnson Matthey Global Business Services

With extensive leadership experience spanning Global Business Services, HR, Finance, Procurement, and enterprise transformation, Mariano Andrade Gonzalez brings a practical perspective on what it takes to build future-ready organizations. Having led large-scale transformation initiatives, he believes the greatest challenge is not implementing technology, but enabling people to embrace and lead change.

Johnson Matthey is a global leader in sustainable technologies combining advanced science and engineering to support the transition to cleaner energy and more sustainable manufacturing.

Vladimiro Ferreira

Head of Automation CoE at SEG Automotive

With 30 years of professional experience from software development to SAP consulting, 10 of them on Digitalization, Process Automation and Artificial Intelligence, Vladimiro currently heads the Automation CoE at SEG Automotive's GBS in Portugal, focusing on Digitalization and AI Initiatives.

SEG Automotive combines more than a century of expertise in electrical machines with a mindset of constant reinvention, applying its engineering know-how across automotive electrification, eBikes, light electric mobility, drones and robotics.

Oleh Chaharyn

Director at PwC's Lviv Service Delivery Center 

Oleh leads large-scale operations and multidisciplinary teams, with a focus on organizational growth, leadership, business resilience, and transformation in a rapidly evolving environment.


Alongside his corporate role, Oleh serves as a lecturer at the Ukrainian Catholic University (UCU) Business School, where he actively contributes to the development of future business leaders. Drawing on his experience leading teams through periods of significant disruption, he brings a practical perspective on resilience, adaptability, and sustainable growth.

zane segruma


Business Development Lead Accenture Baltics

Zane Segruma is an information technology (IT) industry professional and expert in organizational change and innovation management, with more than 20 years of experience. She is currently the Business Development Lead at Accenture Baltics, where she is responsible for implementing growth strategies and introducing value-driven services on an international scale.

Zane is a lecturer and international speaker who helps organizations turn emerging technologies, particularly AI, into practical business value. She bridges cutting-edge innovation with real-world application, leading discussions and workshops on AI adoption, practical innovation, and entrepreneurial thinking across business schools, industry conferences, and podcasts.

Ivo Knoflicek

Senior Director Finance Global Business Services, Zebra Technologies

With over 20 years of experience, Ivo has a proven track record of building and leading global finance teams across EMEA, APAC, and Latin America while optimizing Business Service centers. He has successfully guided organizations through significant transformations, including large-scale workload transitions, strategic process improvements, and the integration of business units following M&A activities. This has given him deep expertise in driving efficiency and ensuring strategic alignment through periods of change.

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day.

JANIS GARISONS


Chief Executive Officer at NEWT21

Mr Garisons is the Chief Executive Office at the unmanned surface vehicle company NEWT21 providing autonomous solutions for maritime applications. He is also the member of supervisory board of the “State Real Esta company”.

In his previous carrier Mr Garisons was the State Secretary of the Ministry of Defense of the Republic of Latvia for almost nine years (August 2015–January 2024) and was leading the MoD in the challenging times of enlargement of the Armed forces, military infrastructure, deployment of NATO eFP unite, the establishment of comprehensive defense in Latvia and reinstitution of the conscription. He also lead the efforts to establish defence industry in Latvia. Before taking up this post, Mr Garisons was the Undersecretary of State–Policy Director. He has worked in different positions at the Ministry of Defence since September 2005.

Before his career in the Ministry of Defence, Mr Garisons worked at the Ministry of Foreign Affairs of the Republic of Latvia from June 1996 until September 2005, and was posted at the Norwegian Embassy.

Mr Garisons has a Master’s degree in History from the University of Latvia and a Master’s in Strategic Studies from U.S. Army War College.

chad diddens

Senior Vice President at Strategic Staffing Solutions

With over 20 years in staffing and workforce solutions, Chad leads S3's Global Sales Team, driving talent strategy and long-standing customer partnerships across industries and geographies. Since joining S3 in 2007, he has helped organizations build, scale, and transform their workforce strategies to support critical business functions, from technology and operations to finance and customer service.

Chad's global responsibilities include supporting S3's business across the Baltic region, including Latvia, giving him deep expertise in navigating international workforce strategy, from country-specific labor requirements and hiring practices to compliance and contractual considerations.

Dorthe Harding Keilberg


Partner, Technology & Transformation, Deloitte Netherlands

With more than 30 years of experience in strategy and optimization of enabling functions, Dorthe is an experienced advisor for multinationals. Her core competencies are CFO strategy and transformation, shared services and global business services. She has worked internationally and have lived in several European countries. She is part of the Finance Transformation team in the Netherlands, where she mainly works in the private sector with companies within the Energy, Resources & Industrials sector. Before starting her career in consultancy, she held various leadership positions in the fields of Finance, HR and IT.

Akos Lengyel

Site Leader and Managing Director of Albemarle Hungary, RTR Global Operations Director at Albemarle Corporation


Ákos Lengyel oversees site operations and leads global accounting activities across multiple regions, focusing on operational excellence, governance, and transformation initiatives. He brings extensive experience in shared services, finance operations, and organizational leadership, with a strong track record in building high-performing global teams and driving process optimization. As Site Lead, Ákos focuses on strengthening global alignment, advancing responsible AI adoption, and maintaining engagement while ensuring financial discipline. He is passionate about modern workplace environments, inclusive leadership, continuous improvement and employer branding. Before his current role, Ákos held various leadership positions in finance and shared services within Albemarle, IBM, Ericsson supporting global organizations through transformation and growth.

Oscar reitsma

Global Head of Operations at Transparent Solutions

Oscar has spent the past 15 years mastering the intersection of data and process in the procure-to-pay (P2P) world, joining Transparent in 2009 to grow the company’s presence across the DACH region and Eastern Europe. Today, he leads the client-facing teams driving Transparent’s P2P services forward.

His core belief: real P2P success isn’t just about the right technology, it’s about recognising that people play an equally important role. Oscar regularly shares this perspective on international stages, including the Hackett P2P Conference, SSON Shared Services Week, and the Deloitte Shared Services Conference.

Antonina Kurets

Head of Human Capital at PwC’s Lviv Service Delivery Center 

Antonina leads Human Capital transformation initiatives across PwC Central and Eastern Europe. She specializes in organizational transformation, workforce strategy, talent management, rewards, and operating model design, partnering with business leaders to build scalable and future-ready organizations.

Antonina is also a guest lecturer and conference speaker, with a strong interest in the intersection of business strategy, people transformation, and the evolving world of work. Her experience spans complex cross-border transformation programs, helping organizations navigate growth, change, and workforce-related challenges in dynamic environments.

Jan Kamoji-CzapiNski  


Director, Strategic Advisory Europe at Colliers

Jan Kamoji-Czapiński is a Director at Colliers, specializing in Foreign Direct Investment (FDI), location strategy, and investment incentives across Europe. With more than a decade of experience advising multinational companies, he supports organizations in making complex location decisions for manufacturing, logistics, and Global Business Services operations.

Jan has led strategic projects for global investors across Central and Eastern Europe, helping companies evaluate locations through a broader lens that goes beyond cost. His work focuses on balancing business objectives with emerging priorities such as geopolitical risk, supply chain resilience, talent availability, regulatory stability, and public support for the projects.

Drawing on extensive experience in site selection, risk assessment, and economic development back when he was a director at Polish Investment and Trade Agency, Jan regularly works with international investors, government stakeholders, and business leaders to align location strategies with evolving market realities and organizational goals.

Zuzana Kostiviarova


Head of Workforce Transformation at Deloitte CE

Zuzana Kostiviarova is a Director leading rewards and workforce transformation topics in Deloitte Central Europe. She advises organizations on pay transparency, pay equity, job architecture, and reward strategy. She has supported numerous companies in preparing for the EU Pay Transparency Directive and implementing transparent and equitable reward practices that build trust and strengthen organizational performance.

Kata Fredheim

Vice President Strategy and Partnerships at Stockholm School of Economics in Riga

Dr Kata Fredheim is Executive Vice President for Partnerships and Strategy and Associate Professor at the Stockholm School of Economics in Riga. A social anthropologist by training, she works across business, education and policy, with a particular focus on partnerships and institution building, organisational change, talent, migration and leadership.

LIGA PAULINA

Lawyer, AI Literacy Specialist, Business Consultant

Līga Paulina is a senior legal and organizational leader with 18+ years of experience across legal, regulatory, governance, and executive management roles, including Director of Legal Operation and Administrative Director & Board Member of Dynatech SIA, Dyninno Group's Global Business Services center. 


Her background includes building legal operations frameworks and legal tech solutions across multiple jurisdictions, and advising executive leadership on regulatory and structural risk during periods of rapid organizational growth. She is also an experienced trainer and facilitator, and most recently works as a business consultant on change management, helping organizations navigate structural and cultural shifts and build adaptive teams in times of uncertainty. She brings a practical, ethics-driven perspective on how legal and governance functions can move AI adoption beyond experimentation helping organizations implement AI responsibly, manage regulatory risk, and translate technology investment into measurable, accountable business outcomes.

IEVA ZIRNE

Director HR Europe, Global Functions at Circle K Business Centre

Ieva Zirne is an accomplished HR leader with over two decades of experience helping organizations unlock the potential of their people. In her role as HR leader for Circle K Europe’s Global Functions, she leads strategic efforts in leadership development, employee experience, change management, and organizational culture. Known for her people-centered approach and business mindset, Ieva is passionate about building resilient organizations and empowering leaders to succeed in times of change.

Fredis bikovs


Managing Director at Riga Investment and Tourism Agency

Fredis is responsible for attracting investment to Riga, welcoming investors and guiding them through what it takes to set up operations here. He holds a Master's degree in International Finance and an MBA, and brings a wealth of leadership experience spanning business development, operations, and strategy.

Before his current role, Fredis held senior positions at Wolt (Operations Manager, Latvia), EVRY (General Manager), Nordea Bank, and Transcom. He has also served as Board Chairman of ABSL Latvia, giving him a deep, first-hand understanding of the Global Business Services sector and its role in the region's economy.

A frequent speaker at international investment forums, including MIPIM in Cannes, Fredis is a vocal advocate for Riga as a top destination for global business services and international talent.

Peteris DALINS


VP Operations and Riga Office Lead, GoCardless

Peteris is VP Operations and Riga Office Lead at GoCardless. His operational responsibilities entail running customer support/KYC, financial crime operations (e.g. fraud prevention and AML), payment operations, billing and credit underwriting functions, as well as customer complaints and quality management.  Peteris also leads GC Rīga, the 2nd largest GC Hub, with over 200 staff. In this role he strives to both develop the site to provide increasing value to GC and its customers, and to keep our Riga operations, support and software engineering teams engaged and living our Values.  Prior to GC, Pēteris has an extensive career in senior leadership roles, in both enterprise and technology, in Latvia since 2019 and prior to that, in Australia.

Svetlana kocerova


Head of the Latvian Branch of DNB Bank ASA

Svetlana Kocerova is Head of the Latvian Branch of DNB Bank ASA, Chair of the Board of the Norwegian Chamber of Commerce in Latvia (NCCL), and a Lecturer at the University of Latvia, Faculty of Medicine and Life Sciences.

With more than a decade of experience at DNB, Svetlana has built her career across business operations, service transitions, Lean implementation and training, branch administration, and large-scale efficiency and continuous improvement initiatives. She is a Lean expert and certified Lean Black Belt, with a strong focus on building efficient, resilient organisations and embedding continuous improvement into everyday work.

Alongside her leadership role in DNB, Svetlana combines business practice with academic research and teaching. Her research focuses on Lean and efficiency improvement in the service industry, artificial intelligence in process improvement, human factors, workplace ergonomics, hybrid work environments, psychosocial risks, and employee performance.